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Dunkin’ Donuts: Millennials Expect Convenience in Food Delivery Dunkin’ Donuts is launching an app that can improve and radically change food delivery to meet the growing demands of Millennials. The […]
In 2018, Millennial Shoppers Spending to Increase 100%+ in Two Categories Millennials are predicted to spend a significant amount on two categories in 2018: Travel and Home Goods. For retailers […]
Growing Influence of Millennials Means Budweiser No Longer Top Selling Beer Budweiser has fallen from being top spot as the “King of Beers” in America, falling below the top three […]
Millennials are Impacting the Future of Retail The influence of Millennials on the retail industry has seen a powerful shift with a continuous boost for internet retailers, leaving traditional brick-and-mortar […]
“The cofounder of BlackRock, the world’s biggest asset manager, thinks financial services companies need to be more like games: “[Millennials] love watching the car come get them. It’s a game…What we need to do is find the financial game that makes people feel comfort and safety. The winners, in my opinion, are going to be the people who have that game, have the technology, and have the brand.”
“After analyzing more than 65 million purchases made since 2012, Ibotta researchers found that Millennials are the shopping app’s fastest-growing demographic. Ibotta’s app is simple, personalized, and immediately accessible from any mobile device making it especially appealing to Millennial shoppers. Where are they shopping? What are they buying? What do they like most? What is the most Millennial state?”
One in five moms is a Millennial and according to an extensive study by Goldman-Sachs. Millennial moms are more likely to provide opinions and report they are asked, on average, 9.6 times per month for a product recommendation. So, meet her where she is with your brand’s message and an incentive for her to try and experience your product for the first time, make it easy for her to share, and reward her for repeat purchases.
By 2030, Millennials are expected to control as much as 25 trillion dollars of wealth globally; their parents are expected to pass down another thirty trillion dollars by 2050 in North America alone. Companies that position themselves to be the trusted financial advisors to Millennials today, stand to reap enormous benefits over longer periods of time.