All posts in Business

BlackRock says Gamification Key for Engaging Millennials in the New Era of Investing

BlackRock says Gamification Key for Engaging Millennials in the New Era of Investing

“The cofounder of BlackRock, the world’s biggest asset manager, thinks financial services companies need to be more like games: “[Millennials] love watching the car come get them. It’s a game…What we need to do is find the financial game that makes people feel comfort and safety. The winners, in my opinion, are going to be the people who have that game, have the technology, and have the brand.”

Millennials Claim Title of “Savviest Shopping Generation”

Millennials Claim Title of “Savviest Shopping Generation”

“After analyzing more than 65 million purchases made since 2012, Ibotta researchers found that Millennials are the shopping app’s fastest-growing demographic. Ibotta’s app is simple, personalized, and immediately accessible from any mobile device making it especially appealing to Millennial shoppers. Where are they shopping? What are they buying? What do they like most? What is the most Millennial state?”

Millennial Moms Are Asked 9.6 Times A Month For Recommendations

Millennial Moms Are Asked 9.6 Times A Month For Recommendations

One in five moms is a Millennial and according to an extensive study by Goldman-Sachs. Millennial moms are more likely to provide opinions and report they are asked, on average, 9.6 times per month for a product recommendation. So, meet her where she is with your brand’s message and an incentive for her to try and experience your product for the first time, make it easy for her to share, and reward her for repeat purchases.

Millennials will Hold Five Times as Much Wealth in 2030

Millennials will Hold Five Times as Much Wealth in 2030

By 2030, Millennials are expected to control as much as 25 trillion dollars of wealth globally; their parents are expected to pass down another thirty trillion dollars by 2050 in North America alone. Companies that position themselves to be the trusted financial advisors to Millennials today, stand to reap enormous benefits over longer periods of time.

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

70% Of Brands Use Instagram Influencers

70% Of Brands Use Instagram Influencers

“Retail industry news, voices and jobs. Optimized for your mobile phone.

For First Time, Millennials And Gen X Were A Majority Of Electorate In 2016

For First Time, Millennials And Gen X Were A Majority Of Electorate In 2016

The youngest two generations of voters finally outstripped the number of older voters in 2016 — a sign of how politicians will have to grapple with winning over a fast-changing electorate.

The Surprising Retail Habits Of Millennial Shoppers

The Surprising Retail Habits Of Millennial Shoppers

“Millennials are changing the retail landscape in some pretty unexpected ways. This largest generation in United States history is pretty broke – they’ve grown up in the great recession, they are saddled with student loan debt, and they make about $2000 less per year than young adults did in 1980.”

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

“You’re going to have to make your case literally in a matter of seconds and make sure you grab somebody’s attention.”

How Millennials Are Changing Beauty

How Millennials Are Changing Beauty

““We’re entering a time when women are open to authenticity—who they are, and want to be, in real life—like never before. Now more than ever, people are striving to develop their own unique identities, go on their own journey, and talk about it.“