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All posts tagged mobile-marketing
Amazon and Target were among the nine major online retailers recognized by NPD at the recently held Shoptalk conference as Millennial Magnets for the connection they made with Millennial shoppers in 2016.
“Have wearable devices and smart clothing been on the market for some time now? Yes. Have consumers been buying them? Not really. But that’s expected to change, in oh, five years or so.”
With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier.
Buying products and services on a smartphone is becoming increasingly common. From swiftly ordering a Lyft or coffee to shopping for groceries or home goods, mobile devices have become both the wallet and shopping cart. However, which method of mobile shopping is preferred: purchasing in-app or through mobile web? Depending on who you as
“Among millennials, however, mobile leads in frequency by a significant margin: over a 30-day period, millennials accessed their financial organization via mobile app or browser 8.5 times on average versus 3.1 times for non-millennials.”
“The Tech Armor March Mobile Madness 2017 Survey revealed that millennials (age 18-34) are more than twice as likely to spend extra money to enhance their NCAA experience compared to non-millennials (age 35 and over). Thirty-four percent of millennials were somewhat likely or very likely to pay for a mobile app to follow the tournament (compared to 14 percent for non-millennials).”
“If there’s one thing we know about millennials, it’s that they always have a finger on the pulse of the next big technology trend.”
Those ages 24 to 35 are becoming most active smartphone users