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All posts tagged Millennnialmarketing
From lack of product-market fit to disharmony on the team, the reasons for startup failure are abundant. After analyzing 101 startup failures, the number one reason cited for failure in a whopping 42% of cases was tackling problems that were interesting to solve rather than those that served a market need.
‘Millennials aren’t just setting budgets; they’re keeping them, too.” Millennials were the least likely age group to go into debt during the 2016 holiday shopping season and the most likely to stick to their budgets, according to an analysis of spending behavior and trends…’
Millennial music aficionados now account for a whopping 36% of holiday music fans — a chunk that’s more than 40% larger than the corresponding pool of Christmas-jingling baby boomers, according to a study by Nielsen.
Economists studied restaurant spending, a component in retail sales, and found that Millennials are tempering their casual dining spending more than any other age group.
Casual dining is in danger — and Millennials are to blame. Brands such as TGI Fridays, Ruby Tuesday, and Applebee’s have faced sales slumps and dozens of restaurant closures, as […]
Pottery Barn’s emporiums of tufted armchairs and dentil-molded sleigh beds are no longer immune from the retail world’s trouble.
Goldman Sachs says Millennials didn’t inherit a spending habit companies have capitalized on for years
“Millennials aren’t spending the same way their parents did.”
“Thousands of Millennials are moving to the nation’s most popular suburbs. Check out which metro areas gained the most Millennials since 2010.”
“As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they find greater value in experiences, lifestyle enhancement, positive impact and social media currency, rather than in physical products themselves.”