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All posts tagged millennials
“Nielsen reports that Millennials are attracted to canned drinks because of their portability and their compatibility with venues they frequent like concert grounds and beaches (where glass is prohibited).
Rightly so, 20% of craft breweries are now canning with this number on the rise, and even wineries are getting in on the canning game.”
“Cities like New York, Chicago, and Los Angeles, have always attracted Millennials looking to get their start. But factors such as rising realestate prices and stiff job competition have sent Millennials migrating to other places in the U.S.
So where are they heading to exactly? We’re glad you asked.”
“Struggling for relevance in a fragmented market, Harbin, China’s oldest beer brand adapted to an emerging market, E-Sports. Rather than re-branding their beer, the brand adapted to a novel, and profitable, definition of sport. E-Sports gamers and fans present a dedicated market, as the platform is distinctly interactive and mostly Millennial.”
“After analyzing more than 65 million purchases made since 2012, Ibotta researchers found that Millennials are the shopping app’s fastest-growing demographic. Ibotta’s app is simple, personalized, and immediately accessible from any mobile device making it especially appealing to Millennial shoppers. Where are they shopping? What are they buying? What do they like most? What is the most Millennial state?”
One in five moms is a Millennial and according to an extensive study by Goldman-Sachs. Millennial moms are more likely to provide opinions and report they are asked, on average, 9.6 times per month for a product recommendation. So, meet her where she is with your brand’s message and an incentive for her to try and experience your product for the first time, make it easy for her to share, and reward her for repeat purchases.
From lack of product-market fit to disharmony on the team, the reasons for startup failure are abundant. After analyzing 101 startup failures, the number one reason cited for failure in a whopping 42% of cases was tackling problems that were interesting to solve rather than those that served a market need.
Half of Gen Z respondents and a slight majority (52%) of Millennials report that their email use has already increased over the past few years…[and] generally expect to use email more in the future than they are now, per new survey results from SendGrid…
Millennial music aficionados now account for a whopping 36% of holiday music fans — a chunk that’s more than 40% larger than the corresponding pool of Christmas-jingling baby boomers, according to a study by Nielsen.
By 2030, Millennials are expected to control as much as 25 trillion dollars of wealth globally; their parents are expected to pass down another thirty trillion dollars by 2050 in North America alone. Companies that position themselves to be the trusted financial advisors to Millennials today, stand to reap enormous benefits over longer periods of time.
Economists studied restaurant spending, a component in retail sales, and found that Millennials are tempering their casual dining spending more than any other age group.