All posts tagged millennials

When It Comes to Brand Loyalty, Millennial Parents Rank Highest

When It Comes to Brand Loyalty, Millennial Parents Rank Highest

Millennial Parents are the Most Brand Loyal A recent survey from the National Retail Federation (NRF) gives hope to marketers attempting to gain brand loyalty among Millennials. The survey reveals […]

Millennials + Disney’s OTT Service = Win

Millennials + Disney’s OTT Service = Win

Disney’s OTT Builds Anticipation Among Millennials Disney is set to launch its own streaming service in 2019 fueling the growing popularity of OTT. Studies are showing that consumers are increasing […]

Camping Gaining Popularity Among Millennials

Camping Gaining Popularity Among Millennials

Millennials Change Camping Demographics The numbers of Millennials heading to the great outdoors to camp has drastically increased over the past decade. Camping is no longer solely associated with the […]

Millennials are Giving Life to Home Cooking

Millennials are Giving Life to Home Cooking

Kitchenware Startups Focus in on Millennials Today pretty much any product can be purchased with ease from one’s laptop or mobile phone. It has become the norm for Millennials to […]

Millennials Prefer Resale Shopping Over Fast Fashion

Millennials Prefer Resale Shopping Over Fast Fashion

Millennials Drive Growth for Secondhand Stores Over the past few years, there has been a substantial growth in resale stores adding serious competition for fast fashion. Especially when it comes […]

What Drives Millennial Women to Spend

What Drives Millennial Women to Spend

Millennial Women are a Purchasing Force Millennials are the largest generation, surpassing Baby Boomers, and possess significant buying power that marketers are appropriately paying attention to. More importantly, women of this […]

Millennial Shoppers are Buying Durable Over Fast Fashion Clothing

Millennial Shoppers are Buying Durable Over Fast Fashion Clothing

Fast Fashion May Suffer Due to Changing Millennial Tastes Millennials are moving from buying fast fashion clothes from brands like H&M and Forever 21 towards durable brands such as Patagonia […]

Millennials Marry Later in Life, Impacting Bridal Registries

Millennials Marry Later in Life, Impacting Bridal Registries

Millennials Postponing Marriage Millennials are getting hitched at a later age compared to their parent’s generation. The number of Millennial couples that are living together prior to saying “I do” […]

Millennial Pet Ownership on the Rise

Millennial Pet Ownership on the Rise

Pet Industry Targets Millennial Pet Owners Pets have increasingly become valuable members of the family for Millennials, and are no longer “just a pet.” When looking at pet ownership in […]

Meet ‘Clever’, Architectural Digest’s Spin-Off for Millennials

Meet ‘Clever’, Architectural Digest’s Spin-Off for Millennials

Millennials Seek a Convenient Guide to Decorating Architectural Digest has long been the go-to source for luxury decor and high-end architecture fanatics, traditionally targeting an older audience, with an average […]