All posts tagged millennialmarketing

Millennials + Disney’s OTT Service = Win

Millennials + Disney’s OTT Service = Win

Disney’s OTT Builds Anticipation Among Millennials Disney is set to launch its own streaming service in 2019 fueling the growing popularity of OTT. Studies are showing that consumers are increasing […]

Camping Gaining Popularity Among Millennials

Camping Gaining Popularity Among Millennials

Millennials Change Camping Demographics The numbers of Millennials heading to the great outdoors to camp has drastically increased over the past decade. Camping is no longer solely associated with the […]

Millennials are Giving Life to Home Cooking

Millennials are Giving Life to Home Cooking

Kitchenware Startups Focus in on Millennials Today pretty much any product can be purchased with ease from one’s laptop or mobile phone. It has become the norm for Millennials to […]

Millennials Prefer Resale Shopping Over Fast Fashion

Millennials Prefer Resale Shopping Over Fast Fashion

Millennials Drive Growth for Secondhand Stores Over the past few years, there has been a substantial growth in resale stores adding serious competition for fast fashion. Especially when it comes […]

Millennials Ignite Buying Revolution, Creating New Retail Winners

Millennials Ignite Buying Revolution, Creating New Retail Winners

Millennials are Impacting the Future of Retail The influence of Millennials on the retail industry has seen a powerful shift with a continuous boost for internet retailers, leaving traditional brick-and-mortar […]

Micro-trends, Instagram Marketing, Litigation, and Savvy Consumers: the Wild West of Independent Fast-Fashion

Micro-trends, Instagram Marketing, Litigation, and Savvy Consumers: the Wild West of Independent Fast-Fashion

“Fast-Fashion brands serve a much savvier consumer than the retail world has ever seen. Fashion consumers are online, they know the trends, and they know how much they’re willing to […]

Millennials Claim Title of “Savviest Shopping Generation”

Millennials Claim Title of “Savviest Shopping Generation”

“After analyzing more than 65 million purchases made since 2012, Ibotta researchers found that Millennials are the shopping app’s fastest-growing demographic. Ibotta’s app is simple, personalized, and immediately accessible from any mobile device making it especially appealing to Millennial shoppers. Where are they shopping? What are they buying? What do they like most? What is the most Millennial state?”

Gen Z & Millennial Marketing in B2C Email Channels? Anything but Dead.

Gen Z & Millennial Marketing in B2C Email Channels? Anything but Dead.

Half of Gen Z respondents and a slight majority (52%) of Millennials report that their email use has already increased over the past few years…[and] generally expect to use email more in the future than they are now, per new survey results from SendGrid…

US Millennial Video Consumers to Network Television: “This is Your Final Warning”

US Millennial Video Consumers to Network Television: “This is Your Final Warning”

“In an increasing trend, 52% of respondents said they primarily watch their favorite show through online sources such as Netflix. At the same time, a decreasing trend shows only 23% of […]

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]