All posts tagged #millennialmarketing #millennialmetrics

For First Time, Millennials And Gen X Were A Majority Of Electorate In 2016

For First Time, Millennials And Gen X Were A Majority Of Electorate In 2016

The youngest two generations of voters finally outstripped the number of older voters in 2016 — a sign of how politicians will have to grapple with winning over a fast-changing electorate.

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

“If Nike is absent from the Amazon channel, it risks its customers losing interest and its prospects just not ‘seeing’ the brand. And resellers and ‘gray’ product distort the brand image and customer experience.”

Millennials Fleeing Mississippi At Fastest Rate In Nation; So Why Not Louisiana?

Millennials Fleeing Mississippi At Fastest Rate In Nation; So Why Not Louisiana?

“Counter to the national trend, Mississippi’s Millennial population has dropped to 801,799, a 3.9 percent decrease during those six years. According to an analysis of the recently reported state-by-state Census data, no other state in the country lost more Millennials.”

A New Look At Millennials’ Favorite Brands Shows A Few Surprises Climbing The List

A New Look At Millennials’ Favorite Brands Shows A Few Surprises Climbing The List

“It follows that the results of a new study of brands favored by Gen-Y consumers, released today, is chock full of familiar names. Despite its public image woes, Uber gained the most ground in YouGov BrandIndex’s latest ranking.”

Can Millennials Save The Motorcycle Industry?

Can Millennials Save The Motorcycle Industry?

“As aging riders hang up their leathers, Harley-Davidson and Honda pin their hopes on smaller, affordable bikes for a new generation.”

Here’s How Housing Market Growth Is Tied To Latino Millennials And Home Buying

Here’s How Housing Market Growth Is Tied To Latino Millennials And Home Buying

“Latino Millennials are key to the growth of home ownership and wealth building across the U.S., but will they be able to afford it?”

Millennials Are About To Benefit From ‘One Of The Largest Intergenerational Wealth Transfers In History’

Millennials Are About To Benefit From ‘One Of The Largest Intergenerational Wealth Transfers In History’

“Older millennials are approaching “peak income” age and Baby Boomers, the generation born following WWII, are set to pass on trillions of dollars of wealth in the coming years to younger generations.”