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All posts tagged millennial
Disney’s OTT Builds Anticipation Among Millennials Disney is set to launch its own streaming service in 2019 fueling the growing popularity of OTT. Studies are showing that consumers are increasing […]
Millennials Change Camping Demographics The numbers of Millennials heading to the great outdoors to camp has drastically increased over the past decade. Camping is no longer solely associated with the […]
Millennial Women are a Purchasing Force Millennials are the largest generation, surpassing Baby Boomers, and possess significant buying power that marketers are appropriately paying attention to. More importantly, women of this […]
Fast Fashion May Suffer Due to Changing Millennial Tastes Millennials are moving from buying fast fashion clothes from brands like H&M and Forever 21 towards durable brands such as Patagonia […]
Millennials: Spenders on the Rise Millennials have long been a focus for marketers due to their enormous volume and significance compared to other generations. As we all know by now, […]
ASOS Adds 5000 New Fashion Styles Weekly, a Strategy CEO Nick Beighton Believes Attracts Millennial Shoppers
“British retailer ASOS adds about 5000 new styles to its product offering weekly, a strategy CEO Nick Beighton believes attracts younger Millennial shoppers. And we can’t argue with that: the brand’s active customer base has risen 24% over the past year to 15.4 million, and retail sales rose 34%, with the momentum remaining steady.
The company is also growing quickly internationally, as sales rose by 46% in the U.S. and 45% in the E.U. “
“Cities like New York, Chicago, and Los Angeles, have always attracted Millennials looking to get their start. But factors such as rising realestate prices and stiff job competition have sent Millennials migrating to other places in the U.S.
So where are they heading to exactly? We’re glad you asked.”
By 2030, Millennials are expected to control as much as 25 trillion dollars of wealth globally; their parents are expected to pass down another thirty trillion dollars by 2050 in North America alone. Companies that position themselves to be the trusted financial advisors to Millennials today, stand to reap enormous benefits over longer periods of time.
Economists studied restaurant spending, a component in retail sales, and found that Millennials are tempering their casual dining spending more than any other age group.
“In an increasing trend, 52% of respondents said they primarily watch their favorite show through online sources such as Netflix. At the same time, a decreasing trend shows only 23% of […]