All posts tagged millennial

The Puzzle Behind the Spending Power of Millennials

The Puzzle Behind the Spending Power of Millennials

Millennials Have the Most Buying Potential Today, Millennials comprise the greatest volume of consumers of any demographic, beating out Baby Boomers who have long held that title. Although the Millennial […]

Instant Payment Apps Gain Popularity, Thanks to Millennials

Instant Payment Apps Gain Popularity, Thanks to Millennials

Millennials Use Instant Payment Apps as New Standard Instant payment apps are now part of a Millennials’ daily lifestyle and no longer just for the rare re-payment to a friend […]

Millennials are Changing Customer Service Interactions

Millennials are Changing Customer Service Interactions

Millennials are Driving Business Like Never Before Smart companies have been avid observers of Millennial habits and preferences when it comes to interacting with their brand. And since they are […]

Why Millennials are Nixing Going Out in Favor of Staying In

Why Millennials are Nixing Going Out in Favor of Staying In

Millennials are Trading Going Out for Chill Nights at Home Wild, late nights out are no longer the first choice for weekend plans, say Millennials, but rather chill nights hanging […]

Target’s New Minimalist Sub-Brand Attracts Millennial Buyers

Target’s New Minimalist Sub-Brand Attracts Millennial Buyers

Target Launches Made by Design with the Millennial Shopper in Mind Made by Design is Target’s newest sub-brand, and is the most daring product line yet from the one-stop shopping […]

Millennials + Disney’s OTT Service = Win

Millennials + Disney’s OTT Service = Win

Disney’s OTT Builds Anticipation Among Millennials Disney is set to launch its own streaming service in 2019 fueling the growing popularity of OTT. Studies are showing that consumers are increasing […]

Camping Gaining Popularity Among Millennials

Camping Gaining Popularity Among Millennials

Millennials Change Camping Demographics The numbers of Millennials heading to the great outdoors to camp has drastically increased over the past decade. Camping is no longer solely associated with the […]

What Drives Millennial Women to Spend

What Drives Millennial Women to Spend

Millennial Women are a Purchasing Force Millennials are the largest generation, surpassing Baby Boomers, and possess significant buying power that marketers are appropriately paying attention to. More importantly, women of this […]

Millennial Shoppers are Buying Durable Over Fast Fashion Clothing

Millennial Shoppers are Buying Durable Over Fast Fashion Clothing

Fast Fashion May Suffer Due to Changing Millennial Tastes Millennials are moving from buying fast fashion clothes from brands like H&M and Forever 21 towards durable brands such as Patagonia […]

Millennials’ Spending Style: Mindset and Trends

Millennials’ Spending Style: Mindset and Trends

Millennials: Spenders on the Rise Millennials have long been a focus for marketers due to their enormous volume and significance compared to other generations.  As we all know by now, […]