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All posts tagged millennial-moms
Millennial Parents are the Most Brand Loyal A recent survey from the National Retail Federation (NRF) gives hope to marketers attempting to gain brand loyalty among Millennials. The survey reveals […]
Why Millennial Women are Feeling in Control When thinking about the traditional stay-at-home mom, Millennial moms are not the first thing that come to mind for most. Instead, we may […]
One in five moms is a Millennial and according to an extensive study by Goldman-Sachs. Millennial moms are more likely to provide opinions and report they are asked, on average, 9.6 times per month for a product recommendation. So, meet her where she is with your brand’s message and an incentive for her to try and experience your product for the first time, make it easy for her to share, and reward her for repeat purchases.
“Think you’ve got millennials figured out? Think again. Instead of working for someone else’s company, we’d rather work for ourselves.”
Pottery Barn’s emporiums of tufted armchairs and dentil-molded sleigh beds are no longer immune from the retail world’s trouble.
“Thousands of Millennials are moving to the nation’s most popular suburbs. Check out which metro areas gained the most Millennials since 2010.”
“As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they find greater value in experiences, lifestyle enhancement, positive impact and social media currency, rather than in physical products themselves.”
Amazon and Target were among the nine major online retailers recognized by NPD at the recently held Shoptalk conference as Millennial Magnets for the connection they made with Millennial shoppers in 2016.