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All posts tagged millennial-moms
One in five moms is a Millennial and according to an extensive study by Goldman-Sachs. Millennial moms are more likely to provide opinions and report they are asked, on average, 9.6 times per month for a product recommendation. So, meet her where she is with your brand’s message and an incentive for her to try and experience your product for the first time, make it easy for her to share, and reward her for repeat purchases.
“Think you’ve got millennials figured out? Think again. Instead of working for someone else’s company, we’d rather work for ourselves.”
Pottery Barn’s emporiums of tufted armchairs and dentil-molded sleigh beds are no longer immune from the retail world’s trouble.
Goldman Sachs says Millennials didn’t inherit a spending habit companies have capitalized on for years
“Millennials aren’t spending the same way their parents did.”
“Thousands of Millennials are moving to the nation’s most popular suburbs. Check out which metro areas gained the most Millennials since 2010.”
“As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they find greater value in experiences, lifestyle enhancement, positive impact and social media currency, rather than in physical products themselves.”
Amazon and Target were among the nine major online retailers recognized by NPD at the recently held Shoptalk conference as Millennial Magnets for the connection they made with Millennial shoppers in 2016.
“It’s no secret that Millennials aren’t going to church, but it’s not Jesus they’re rejecting, it’s something else.”