All posts tagged marketing

The Puzzle Behind the Spending Power of Millennials

The Puzzle Behind the Spending Power of Millennials

Millennials Have the Most Buying Potential Today, Millennials comprise the greatest volume of consumers of any demographic, beating out Baby Boomers who have long held that title. Although the Millennial […]

Why Millennials are Nixing Going Out in Favor of Staying In

Why Millennials are Nixing Going Out in Favor of Staying In

Millennials are Trading Going Out for Chill Nights at Home Wild, late nights out are no longer the first choice for weekend plans, say Millennials, but rather chill nights hanging […]

Target’s New Minimalist Sub-Brand Attracts Millennial Buyers

Target’s New Minimalist Sub-Brand Attracts Millennial Buyers

Target Launches Made by Design with the Millennial Shopper in Mind Made by Design is Target’s newest sub-brand, and is the most daring product line yet from the one-stop shopping […]

Millennials Lose Taste for Dining Out, Get Blamed for Puzzling Restaurant Trend

Millennials Lose Taste for Dining Out, Get Blamed for Puzzling Restaurant Trend

Economists studied restaurant spending, a component in retail sales, and found that Millennials are tempering their casual dining spending more than any other age group.

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s

Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s

Casual dining is in danger — and Millennials are to blame. Brands such as TGI Fridays, Ruby Tuesday, and Applebee’s have faced sales slumps and dozens of restaurant closures, as […]

Which Luxury Brands Are Reaching Millennial Shoppers?

Which Luxury Brands Are Reaching Millennial Shoppers?

“As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they find greater value in experiences, lifestyle enhancement, positive impact and social media currency, rather than in physical products themselves.”

Millennials, Hoping to Find Real Connections, Ban the Booze

Millennials, Hoping to Find Real Connections, Ban the Booze

“Sober dinners and parties are popping up across the country, tapping into an itch from Millennials to find purpose, even in their night life.”

Does Social Media Make Millennials Want To Travel More?

Does Social Media Make Millennials Want To Travel More?

Instagram and other social media platforms are full of travel bloggers, and folks who simply love to share pictures and stories of their vacations. But are millennials influenced by those wanderlusty updates from their peers?

How All-Inclusive Resorts are Attracting Millennial Travelers

How All-Inclusive Resorts are Attracting Millennial Travelers

When you leave the arrivals gates at Sangster International Airport in Jamaica, to your immediate left is a wood-paneled porch featuring the Sandals Resorts International logo. Moms and dads in tropical print shirts hang by the front door, cocktails in hand, waiting for their transport to the ubiquitous all-inclusive resort, about a 15-minute drive away.