All posts tagged investment

BlackRock says Gamification Key for Engaging Millennials in the New Era of Investing

BlackRock says Gamification Key for Engaging Millennials in the New Era of Investing

“The cofounder of BlackRock, the world’s biggest asset manager, thinks financial services companies need to be more like games: “[Millennials] love watching the car come get them. It’s a game…What we need to do is find the financial game that makes people feel comfort and safety. The winners, in my opinion, are going to be the people who have that game, have the technology, and have the brand.”