All posts tagged #genymarketing #geny-marketing #geny-generation

Millennial Pet Ownership on the Rise

Millennial Pet Ownership on the Rise

Pet Industry Targets Millennial Pet Owners Pets have increasingly become valuable members of the family for Millennials, and are no longer “just a pet.” When looking at pet ownership in […]

Meet ‘Clever’, Architectural Digest’s Spin-Off for Millennials

Meet ‘Clever’, Architectural Digest’s Spin-Off for Millennials

Millennials Seek a Convenient Guide to Decorating Architectural Digest has long been the go-to source for luxury decor and high-end architecture fanatics, traditionally targeting an older audience, with an average […]

Fast Dining + Delivery, Leads Millennial Restaurant Revolution

Fast Dining + Delivery, Leads Millennial Restaurant Revolution

Dunkin’ Donuts:  Millennials Expect Convenience in Food Delivery Dunkin’ Donuts is launching an app that can improve and radically change food delivery to meet the growing demands of Millennials.  The […]

Millennial Shoppers: Spending to Increase on Travel & Home Goods

Millennial Shoppers: Spending to Increase on Travel & Home Goods

In 2018, Millennial Shoppers Spending to Increase 100%+ in Two Categories Millennials are predicted to spend a significant amount on two categories in 2018: Travel and Home Goods. For retailers […]

Budweiser NOT King of Beers Anymore, per Millennial Taste

Budweiser NOT King of Beers Anymore, per Millennial Taste

Growing Influence of Millennials Means Budweiser No Longer Top Selling Beer Budweiser has fallen from being top spot as the “King of Beers” in America, falling below the top three […]

For First Time, Millennials And Gen X Were A Majority Of Electorate In 2016

For First Time, Millennials And Gen X Were A Majority Of Electorate In 2016

The youngest two generations of voters finally outstripped the number of older voters in 2016 — a sign of how politicians will have to grapple with winning over a fast-changing electorate.

The Surprising Retail Habits Of Millennial Shoppers

The Surprising Retail Habits Of Millennial Shoppers

“Millennials are changing the retail landscape in some pretty unexpected ways. This largest generation in United States history is pretty broke – they’ve grown up in the great recession, they are saddled with student loan debt, and they make about $2000 less per year than young adults did in 1980.”

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

“You’re going to have to make your case literally in a matter of seconds and make sure you grab somebody’s attention.”

Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

“It’s come to this: A bag of squeezable oatmeal-to-go is coming to market because so many Millennials think it’s too much trouble to pour a bowl.”

Millennials Fleeing Mississippi At Fastest Rate In Nation; So Why Not Louisiana?

Millennials Fleeing Mississippi At Fastest Rate In Nation; So Why Not Louisiana?

“Counter to the national trend, Mississippi’s Millennial population has dropped to 801,799, a 3.9 percent decrease during those six years. According to an analysis of the recently reported state-by-state Census data, no other state in the country lost more Millennials.”