All posts tagged geny-generation

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

70% Of Brands Use Instagram Influencers

70% Of Brands Use Instagram Influencers

“Retail industry news, voices and jobs. Optimized for your mobile phone.

1 Really Good Reason Why Female Millennials Are So Ready to Quit Their Jobs

1 Really Good Reason Why Female Millennials Are So Ready to Quit Their Jobs

“Think you’ve got millennials figured out? Think again. Instead of working for someone else’s company, we’d rather work for ourselves.”

Faking ‘Wokeness’: How Advertising Targets Millennial Liberals For Profit

Faking ‘Wokeness’: How Advertising Targets Millennial Liberals For Profit

Banking on a coveted demographic that is increasingly in the bluest cities, brands are ‘trying to make their toilet paper save the world’

Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s

Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s

Casual dining is in danger — and Millennials are to blame. Brands such as TGI Fridays, Ruby Tuesday, and Applebee’s have faced sales slumps and dozens of restaurant closures, as […]

Goldman Sachs says Millennials didn’t inherit a spending habit companies have capitalized on for years

Goldman Sachs says Millennials didn’t inherit a spending habit companies have capitalized on for years

“Millennials aren’t spending the same way their parents did.”

The 25 Suburbs Where Millennials Are Moving

The 25 Suburbs Where Millennials Are Moving

“Thousands of Millennials are moving to the nation’s most popular suburbs. Check out which metro areas gained the most Millennials since 2010.”

Which Luxury Brands Are Reaching Millennial Shoppers?

Which Luxury Brands Are Reaching Millennial Shoppers?

“As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they find greater value in experiences, lifestyle enhancement, positive impact and social media currency, rather than in physical products themselves.”

Millennials Spend More Online and Major Retailers Are Making the Connection

Millennials Spend More Online and Major Retailers Are Making the Connection

Amazon and Target were among the nine major online retailers recognized by NPD at the recently held Shoptalk conference as Millennial Magnets for the connection they made with Millennial shoppers in 2016.

Millennials, Hoping to Find Real Connections, Ban the Booze

Millennials, Hoping to Find Real Connections, Ban the Booze

“Sober dinners and parties are popping up across the country, tapping into an itch from Millennials to find purpose, even in their night life.”