All posts tagged Generation-Z

Gen Z & Millennial Marketing in B2C Email Channels? Anything but Dead.

Gen Z & Millennial Marketing in B2C Email Channels? Anything but Dead.

Half of Gen Z respondents and a slight majority (52%) of Millennials report that their email use has already increased over the past few years…[and] generally expect to use email more in the future than they are now, per new survey results from SendGrid…

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

Despite the Hype, Wearables Not Really a Thing

Despite the Hype, Wearables Not Really a Thing

“Have wearable devices and smart clothing been on the market for some time now? Yes. Have consumers been buying them? Not really. But that’s expected to change, in oh, five years or so.”

Young Millennials, Gen Z Rebuke Self-Driving Cars

Young Millennials, Gen Z Rebuke Self-Driving Cars

Young Millennials, Gen Z Rebuke Self-Driving Cars – 04/11/2017

Millennials willing to pay more for sustainable, better quality goods confirms CPG head

Millennials willing to pay more for sustainable, better quality goods confirms CPG head

“…looking at the success stories in the food industry lately you will see that those successes are normally in products which have a relatively high price and it’s basically a [success] coming from the new generation”

Vine Is Closing Down, and the Internet Can’t Stand It

Vine Is Closing Down, and the Internet Can’t Stand It

One theory about the six-second video app’s demise says it was dead weight for its owner, Twitter, which is struggling to become profitable.