All posts tagged generation-y

The Puzzle Behind the Spending Power of Millennials

The Puzzle Behind the Spending Power of Millennials

Millennials Have the Most Buying Potential Today, Millennials comprise the greatest volume of consumers of any demographic, beating out Baby Boomers who have long held that title. Although the Millennial […]

Millennials are Changing Customer Service Interactions

Millennials are Changing Customer Service Interactions

Millennials are Driving Business Like Never Before Smart companies have been avid observers of Millennial habits and preferences when it comes to interacting with their brand. And since they are […]

Why Millennials are Nixing Going Out in Favor of Staying In

Why Millennials are Nixing Going Out in Favor of Staying In

Millennials are Trading Going Out for Chill Nights at Home Wild, late nights out are no longer the first choice for weekend plans, say Millennials, but rather chill nights hanging […]

Target’s New Minimalist Sub-Brand Attracts Millennial Buyers

Target’s New Minimalist Sub-Brand Attracts Millennial Buyers

Target Launches Made by Design with the Millennial Shopper in Mind Made by Design is Target’s newest sub-brand, and is the most daring product line yet from the one-stop shopping […]

Millennials + Disney’s OTT Service = Win

Millennials + Disney’s OTT Service = Win

Disney’s OTT Builds Anticipation Among Millennials Disney is set to launch its own streaming service in 2019 fueling the growing popularity of OTT. Studies are showing that consumers are increasing […]

Camping Gaining Popularity Among Millennials

Camping Gaining Popularity Among Millennials

Millennials Change Camping Demographics The numbers of Millennials heading to the great outdoors to camp has drastically increased over the past decade. Camping is no longer solely associated with the […]

Millennials are Giving Life to Home Cooking

Millennials are Giving Life to Home Cooking

Kitchenware Startups Focus in on Millennials Today pretty much any product can be purchased with ease from one’s laptop or mobile phone. It has become the norm for Millennials to […]

Millennials Prefer Resale Shopping Over Fast Fashion

Millennials Prefer Resale Shopping Over Fast Fashion

Millennials Drive Growth for Secondhand Stores Over the past few years, there has been a substantial growth in resale stores adding serious competition for fast fashion. Especially when it comes […]

What Drives Millennial Women to Spend

What Drives Millennial Women to Spend

Millennial Women are a Purchasing Force Millennials are the largest generation, surpassing Baby Boomers, and possess significant buying power that marketers are appropriately paying attention to. More importantly, women of this […]

Micro-trends, Instagram Marketing, Litigation, and Savvy Consumers: the Wild West of Independent Fast-Fashion

Micro-trends, Instagram Marketing, Litigation, and Savvy Consumers: the Wild West of Independent Fast-Fashion

“Fast-Fashion brands serve a much savvier consumer than the retail world has ever seen. Fashion consumers are online, they know the trends, and they know how much they’re willing to […]