All posts tagged Generation-C

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

1 Really Good Reason Why Female Millennials Are So Ready to Quit Their Jobs

1 Really Good Reason Why Female Millennials Are So Ready to Quit Their Jobs

“Think you’ve got millennials figured out? Think again. Instead of working for someone else’s company, we’d rather work for ourselves.”

Faking ‘Wokeness’: How Advertising Targets Millennial Liberals For Profit

Faking ‘Wokeness’: How Advertising Targets Millennial Liberals For Profit

Banking on a coveted demographic that is increasingly in the bluest cities, brands are ‘trying to make their toilet paper save the world’

The Real Reason Why Millennials Aren’t Going to Church, and It’s Not Because They Hate Jesus

The Real Reason Why Millennials Aren’t Going to Church, and It’s Not Because They Hate Jesus

“It’s no secret that Millennials aren’t going to church, but it’s not Jesus they’re rejecting, it’s something else.”

Despite the Hype, Wearables Not Really a Thing

Despite the Hype, Wearables Not Really a Thing

“Have wearable devices and smart clothing been on the market for some time now? Yes. Have consumers been buying them? Not really. But that’s expected to change, in oh, five years or so.”

Young Millennials, Gen Z Rebuke Self-Driving Cars

Young Millennials, Gen Z Rebuke Self-Driving Cars

Young Millennials, Gen Z Rebuke Self-Driving Cars – 04/11/2017

Millennials willing to pay more for sustainable, better quality goods confirms CPG head

Millennials willing to pay more for sustainable, better quality goods confirms CPG head

“…looking at the success stories in the food industry lately you will see that those successes are normally in products which have a relatively high price and it’s basically a [success] coming from the new generation”

Coffee-Loving Millennials Push Demand to a Record

Coffee-Loving Millennials Push Demand to a Record

“Millennials’ seemingly unquenchable thirst for coffee is helping to push global demand to a record just as supplies are tightening.”

Grocers Feel Chill From Millennials

Grocers Feel Chill From Millennials

“Grocers are struggling to lure e-commerce-loving millennials into their aisles amid what experts say is a permanent shift in shopping patterns among consumers.”

Vine Is Closing Down, and the Internet Can’t Stand It

Vine Is Closing Down, and the Internet Can’t Stand It

One theory about the six-second video app’s demise says it was dead weight for its owner, Twitter, which is struggling to become profitable.