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All posts tagged gen-y
Millennials Have the Most Buying Potential Today, Millennials comprise the greatest volume of consumers of any demographic, beating out Baby Boomers who have long held that title. Although the Millennial […]
Millennials are Trading Going Out for Chill Nights at Home Wild, late nights out are no longer the first choice for weekend plans, say Millennials, but rather chill nights hanging […]
Target Launches Made by Design with the Millennial Shopper in Mind Made by Design is Target’s newest sub-brand, and is the most daring product line yet from the one-stop shopping […]
Millennial Parents are the Most Brand Loyal A recent survey from the National Retail Federation (NRF) gives hope to marketers attempting to gain brand loyalty among Millennials. The survey reveals […]
Millennial Women are a Purchasing Force Millennials are the largest generation, surpassing Baby Boomers, and possess significant buying power that marketers are appropriately paying attention to. More importantly, women of this […]
ASOS Adds 5000 New Fashion Styles Weekly, a Strategy CEO Nick Beighton Believes Attracts Millennial Shoppers
“British retailer ASOS adds about 5000 new styles to its product offering weekly, a strategy CEO Nick Beighton believes attracts younger Millennial shoppers. And we can’t argue with that: the brand’s active customer base has risen 24% over the past year to 15.4 million, and retail sales rose 34%, with the momentum remaining steady.
The company is also growing quickly internationally, as sales rose by 46% in the U.S. and 45% in the E.U. “
“Nielsen reports that Millennials are attracted to canned drinks because of their portability and their compatibility with venues they frequent like concert grounds and beaches (where glass is prohibited).
Rightly so, 20% of craft breweries are now canning with this number on the rise, and even wineries are getting in on the canning game.”
“The cofounder of BlackRock, the world’s biggest asset manager, thinks financial services companies need to be more like games: “[Millennials] love watching the car come get them. It’s a game…What we need to do is find the financial game that makes people feel comfort and safety. The winners, in my opinion, are going to be the people who have that game, have the technology, and have the brand.”
“Cities like New York, Chicago, and Los Angeles, have always attracted Millennials looking to get their start. But factors such as rising realestate prices and stiff job competition have sent Millennials migrating to other places in the U.S.
So where are they heading to exactly? We’re glad you asked.”