All posts tagged fastfashion

Millennials Prefer Resale Shopping Over Fast Fashion

Millennials Prefer Resale Shopping Over Fast Fashion

Millennials Drive Growth for Secondhand Stores Over the past few years, there has been a substantial growth in resale stores adding serious competition for fast fashion. Especially when it comes […]

Micro-trends, Instagram Marketing, Litigation, and Savvy Consumers: the Wild West of Independent Fast-Fashion

Micro-trends, Instagram Marketing, Litigation, and Savvy Consumers: the Wild West of Independent Fast-Fashion

“Fast-Fashion brands serve a much savvier consumer than the retail world has ever seen. Fashion consumers are online, they know the trends, and they know how much they’re willing to […]

ASOS Adds 5000 New Fashion Styles Weekly, a Strategy CEO Nick Beighton Believes Attracts Millennial Shoppers

ASOS Adds 5000 New Fashion Styles Weekly, a Strategy CEO Nick Beighton Believes Attracts Millennial Shoppers

“British retailer ASOS adds about 5000 new styles to its product offering weekly, a strategy CEO Nick Beighton believes attracts younger Millennial shoppers. And we can’t argue with that: the brand’s active customer base has risen 24% over the past year to 15.4 million, and retail sales rose 34%, with the momentum remaining steady.

The company is also growing quickly internationally, as sales rose by 46% in the U.S. and 45% in the E.U. “