All posts tagged esports

Chinese Beer Brands + Esports = a Golden Marketing Opportunity for Reconnecting with Millennial Men

Chinese Beer Brands + Esports = a Golden Marketing Opportunity for Reconnecting with Millennial Men

“Struggling for relevance in a fragmented market, Harbin, China’s oldest beer brand adapted to an emerging market, E-Sports. Rather than re-branding their beer, the brand adapted to a novel, and profitable, definition of sport. E-Sports gamers and fans present a dedicated market, as the platform is distinctly interactive and mostly Millennial.”