All posts tagged cars

Millennials Prefer Practicality Over Luxury In Cars

Millennials Prefer Practicality Over Luxury In Cars

“New York-based Crowdtap conducted a study examining Millennial vehicle purchasing and driving behavior, exploring preferences between Millennials in both suburban and urban areas. The study’s findings, summarized in a report titled “Millennials Behind the Wheel,” correlate directly to key tactics that can help auto brands connect with Millennial consumers.”

Millennials Take a Different Road to Auto Insurance

Millennials Take a Different Road to Auto Insurance

“Millennials are willing to shop around for their insurance. If they have auto insurance, they’re less likely to buy homeowners or renters insurance from the same provider. When it’s time to renew their insurance, they’ll shop around for the best deal, since there’s little to no incentive for them to truly remain loyal to any particular insurance brand.”