All posts tagged business

When It Comes to Brand Loyalty, Millennial Parents Rank Highest

When It Comes to Brand Loyalty, Millennial Parents Rank Highest

Millennial Parents are the Most Brand Loyal A recent survey from the National Retail Federation (NRF) gives hope to marketers attempting to gain brand loyalty among Millennials. The survey reveals […]

Millennials + Disney’s OTT Service = Win

Millennials + Disney’s OTT Service = Win

Disney’s OTT Builds Anticipation Among Millennials Disney is set to launch its own streaming service in 2019 fueling the growing popularity of OTT. Studies are showing that consumers are increasing […]

What Drives Millennial Women to Spend

What Drives Millennial Women to Spend

Millennial Women are a Purchasing Force Millennials are the largest generation, surpassing Baby Boomers, and possess significant buying power that marketers are appropriately paying attention to. More importantly, women of this […]

Millennial Shoppers are Buying Durable Over Fast Fashion Clothing

Millennial Shoppers are Buying Durable Over Fast Fashion Clothing

Fast Fashion May Suffer Due to Changing Millennial Tastes Millennials are moving from buying fast fashion clothes from brands like H&M and Forever 21 towards durable brands such as Patagonia […]

Meet ‘Clever’, Architectural Digest’s Spin-Off for Millennials

Meet ‘Clever’, Architectural Digest’s Spin-Off for Millennials

Millennials Seek a Convenient Guide to Decorating Architectural Digest has long been the go-to source for luxury decor and high-end architecture fanatics, traditionally targeting an older audience, with an average […]

What the Millennial Generation Wishes for, in 2018 and Beyond

What the Millennial Generation Wishes for, in 2018 and Beyond

Critical Issues Facing the Millennial Generation By now it is a fairly well-known fact that Millennials are by far the largest group of people on the planet. Digging a little […]

Millennial Women: Balancing Work & Parenting, a New Paradigm

Millennial Women: Balancing Work & Parenting, a New Paradigm

Why Millennial Women are Feeling in Control  When thinking about the traditional stay-at-home mom, Millennial moms are not the first thing that come to mind for most. Instead, we may […]

Millennials Ignite Buying Revolution, Creating New Retail Winners

Millennials Ignite Buying Revolution, Creating New Retail Winners

Millennials are Impacting the Future of Retail The influence of Millennials on the retail industry has seen a powerful shift with a continuous boost for internet retailers, leaving traditional brick-and-mortar […]

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s

Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s

Casual dining is in danger — and Millennials are to blame. Brands such as TGI Fridays, Ruby Tuesday, and Applebee’s have faced sales slumps and dozens of restaurant closures, as […]