All posts tagged Branding

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

Which Luxury Brands Are Reaching Millennial Shoppers?

Which Luxury Brands Are Reaching Millennial Shoppers?

“As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they find greater value in experiences, lifestyle enhancement, positive impact and social media currency, rather than in physical products themselves.”

How All-Inclusive Resorts are Attracting Millennials

How All-Inclusive Resorts are Attracting Millennials

When you leave the arrivals gates at Sangster International Airport in Jamaica, to your immediate left is a wood-paneled porch featuring the Sandals Resorts International logo. Moms and dads in tropical print shirts hang by the front door, cocktails in hand, waiting for their transport to the ubiquitous all-inclusive resort, about a 15-minute drive away.

Millennials Like Mobile Banking… A Lot

Millennials Like Mobile Banking… A Lot

With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier.

Millennials attracted to flexibility, pay out of ride sharing companies

Millennials attracted to flexibility, pay out of ride sharing companies

With student loan debt, mortgages, car payments, credit card debt, insurance payments, other expenses and a savings account to feed, a full-time job doesn’t always provide the sufficient funds. And generic retail part-time jobs simply don’t pay enough. Millennials, born between 1981 and 1997, want — and need — a higher payout for time spent at an additional job. That’s why many are turning to ride share companies like Uber and Lyft.Samantha Jameson, 31, of Ocala, works an

What Millennials Want From Their Wine

What Millennials Want From Their Wine

The more things change, the more they stay the same.

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Check out new data on how to market to millennial parents when they’re writing their own rulebook.

Cruise Ships are adding Spin Classes and DJ sets to attract Millennials

Cruise Ships are adding Spin Classes and DJ sets to attract Millennials

Millennials have become the latest target for cruise companies who are creating ships to appeal to this age group.

To Court Millennials, Hotels Are Rolling Out the Yoga Mat

To Court Millennials, Hotels Are Rolling Out the Yoga Mat

James Giannantonio does not consider himself a fitness maniac. But the 31-year-old Philadelphian knows he may appear that way when he visits New York.

Engaging Millennials: Value trumps message

Engaging Millennials: Value trumps message

Millennials aren’t the only ones feeling overwhelmed by the barrage of advertisements. A 2016 HubSpot survey showed 91 percent of respondents feel today’s ads are more intrusive than they were just two years ago, and 79 percent feel retargeted ads are tracking them too closely.