All posts tagged brand

Millennials + Disney’s OTT Service = Win

Millennials + Disney’s OTT Service = Win

Disney’s OTT Builds Anticipation Among Millennials Disney is set to launch its own streaming service in 2019 fueling the growing popularity of OTT. Studies are showing that consumers are increasing […]

Millennials are Giving Life to Home Cooking

Millennials are Giving Life to Home Cooking

Kitchenware Startups Focus in on Millennials Today pretty much any product can be purchased with ease from one’s laptop or mobile phone. It has become the norm for Millennials to […]

What Drives Millennial Women to Spend

What Drives Millennial Women to Spend

Millennial Women are a Purchasing Force Millennials are the largest generation, surpassing Baby Boomers, and possess significant buying power that marketers are appropriately paying attention to. More importantly, women of this […]

Meet /Nyden, A New Addition to the Realm of Millennial Brands

Meet /Nyden, A New Addition to the Realm of Millennial Brands

/Nyden Joins the Growing List of Millennial Brands Spun Off from Major Retailers H&M launches a new label addition to its family of sister brands that will focus on Millennials.  […]

Which Luxury Brands Are Reaching Millennial Shoppers?

Which Luxury Brands Are Reaching Millennial Shoppers?

“As consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but they find greater value in experiences, lifestyle enhancement, positive impact and social media currency, rather than in physical products themselves.”

How All-Inclusive Resorts are Attracting Millennial Travelers

How All-Inclusive Resorts are Attracting Millennial Travelers

When you leave the arrivals gates at Sangster International Airport in Jamaica, to your immediate left is a wood-paneled porch featuring the Sandals Resorts International logo. Moms and dads in tropical print shirts hang by the front door, cocktails in hand, waiting for their transport to the ubiquitous all-inclusive resort, about a 15-minute drive away.

Millennials Like Mobile Banking… A Lot

Millennials Like Mobile Banking… A Lot

With Millennials leading the way, consumers are looking for tools that allow them to take control of their finances and make banking easier.

Millennials attracted to flexibility, pay out of ride sharing companies

Millennials attracted to flexibility, pay out of ride sharing companies

With student loan debt, mortgages, car payments, credit card debt, insurance payments, other expenses and a savings account to feed, a full-time job doesn’t always provide the sufficient funds. And generic retail part-time jobs simply don’t pay enough. Millennials, born between 1981 and 1997, want — and need — a higher payout for time spent at an additional job. That’s why many are turning to ride share companies like Uber and Lyft.Samantha Jameson, 31, of Ocala, works an

What Millennials Want From Their Wine

What Millennials Want From Their Wine

The more things change, the more they stay the same.

Cruise Ships are adding Spin Classes and DJ sets to attract Millennials

Cruise Ships are adding Spin Classes and DJ sets to attract Millennials

Millennials have become the latest target for cruise companies who are creating ships to appeal to this age group.