More than half of Millennial males rely on live streaming over cable for news, entertainment

Millennial men have a unique set of viewing habits with more than half no longer paying for cable packages in light of new streaming services, while more than one in four respondents claiming they plan to upgrade their internet speed this year, according to research from Videology.

Source: www.thedrum.com

Millennial men have a unique set of viewing habits with more than half no longer paying for cable packages in light of new streaming services, while more than one in four respondents claiming they plan to upgrade their internet speed this year, according to research from Videology.

The preference for streaming services is so strong that 75% of those surveyed said they would rather give up cable than streaming and that 61% of those use their connected TV, computer or mobile device for streaming.

Furthermore, 34% saying their primary way to watch movies is through a connected device while 27% say it’s streaming through a computer or mobile device.

The inforgraphic shows that 27% of the men surveyed said…[read the full article at www.thedrum.com]