Millennials Much More Likely to Spend on Mobile Devices for March Madness than Non-Millennials

“The Tech Armor March Mobile Madness 2017 Survey revealed that millennials (age 18-34) are more than twice as likely to spend extra money to enhance their NCAA experience compared to non-millennials (age 35 and over). Thirty-four percent of millennials were somewhat likely or very likely to pay for a mobile app to follow the tournament (compared to 14 percent for non-millennials).”

Source: m.yahoo.com

LOS ANGELES, Calif., March 01, 2017 (GLOBE NEWSWIRE) — Tech Armor, the leading screen protector and mobile accessory brand, today released findings from its March Mobile Madness 2017 Survey, showing that the while the TV is the most popular device for watching the tournament games (62 percent), the mobile phone is the most popular for getting news about the games (70 percent). Tech Armor surveyed 352 fans in the U.S. to understand how they will use mobile devices to experience this year’s NCAA Men’s Division I Basketball Tournament: the games, their brackets and other related tournament news.

A infographic accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/961f7276-68fa-4c09-8693-a46216ab6060

Tweet this: Tech Armor #MarchMadness survey: how fans use mobile tech for NCAA tourney http://ow.ly/PwJg309sFG4 @TA_TechArmor

The Tech Armor March Mobile Madness 2017 Survey revealed that millennials (age 18-34) are more than twice as likely to spend extra money to enhance their NCAA experience compared to non-millennials (age 35 and over). Thirty-four percent of millennials were somewhat likely or very likely to pay for a mobile app to follow the tournament (compared to 14 percent for non-millennials). Additionally, one in four millennials were somewhat likely or very likely to increase their data plan to stream games, compared to one in 10 of non-millennials.

Social media continues to play a role as a viable source for news, coming close behind TV and even sports-specific websites. Thirty-two percent of all respondents would use sports-specific websites as their primary source for getting news about the tournament, with 22 percent TV and 20 percent social media.

Breaking it down by age demographic however, more than one in four millennials will use social media as their primary source to get news about the tournament compared to just 12 percent for non-millennials (age 35+).

When asked to select all devices they planned to use to watch or get news, smartwatches came in at five percent of all responses, while mobile phones edged out TVs at 74 percent and 72 percent, respectively.

The Tech Armor March Mobile Madness 2017 Survey also showed that two-thirds (62 percent) of respondents would use their TVs the most to watch the NCAA games while only 15 percent would use their mobile phones the most.

Almost three quarters of respondents will use their mobile phones the most to get news about the NCAA, while 9 percent will use their TVs the most.

“Although relatively low, the smartwatch made an appearance at 5 percent of all responses as a device used to follow the tournament, and it’ll be interesting to see if…[read the full article at m.yahoo.com]