Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

“Amazon probably isn’t the first place most people think of when they need to buy a new work bag or pair of jeans or sneakers. But the data suggest they should.”

Source: www.businessinsider.com

Amazon is called “The Everything Store” for good reason. We use it for everything.

However, Amazon probably isn’t the first place most people think of when they need to buy a new work bag or pair of jeans or sneakers. But the data suggests they should.

According to Recode, millennials actually buy more clothing on Amazon than any other online retailer. In 2016, Amazon registered the most apparel sales in 2016 of any online retailer in the U.S. for shoppers aged 18 to 34, accounting for nearly 17% of all online clothing sales to the demographic last year, more than doubling the market share of the No. 2 seller, Nordstrom. Old Navy, J.Crew, and Victoria’s Secret rounded out the top five…[read the full article at www.businessinsider.com]