Millennials’ casual connection changing exclusivity of wine

The year 2016 was a fascinating, sometimes wacky time for wine, and 2017 is shaping up the same. Consider these facts:

Source: chieftain.com

The year 2016 was a fascinating, sometimes wacky time for wine, and 2017 is shaping up the same. Consider these facts:

America’s millennial generation, now in its 20s and 30s and old enough to drink, out-sipped baby boomers for the first time in 2016, according to winerist.com, a wine, food and travel website.

Young fans have a casual take on wine. They like labels with eye-catching drawings of farm animals, cars, surfboards, toreadors, even mice, according to a survey by Dr. Marianne McGarry Wolf, professor of food and wine marketing at California Polytechnic State University.

Riding the trend, Chronic Cellars, in Paso Robles, Calif., has a 2015 blend of zinfandel, petite sirah, grenache and syrah called “Purple Paradise,” featuring a skull with dark orange dice for eyes.

You can buy a California wine with a cartoon drawing of a full-length skeleton on its label; it’s called “La Catrina Day of the Dead Bride and Groom Cabernet Sauvignon.”

Hollywood celebs with their own lines of wine, often with their pictures on the labels, include Drew Barrymore, Kate Hudson, Fergie, Madonna and Nicki Minaj.

Wine fans can show their patriotism by drinking wines that are red, white and now, blue, says the BBC. A Spanish company called Gïk is blending red and white grapes with new food dyes and flavors to produce the new blue hue. It’s said to be mellow, sweet and a little syrupy. And it should arrive soon in the United States.

Wine slushies, which blend wine, fruit and ice into frozen concoctions, will be…[read the full article at chieftain.com]