Everlane Is A Millennial Fever Dream And It’s Making A Killing

“Walk into retail company Everlane’s headquarters in San Francisco’s Mission District and the decor is in line with the brand’s simple aesthetic. Everything in the office is Instagram ready at all times.”

Source: kwbu.org

This week, Marketplace Weekend is all about life after college. In our series, “Graduating into the Economy”, we have stories and advice for recent grads — everything from career and credit basics to dream outfits, houseplants and homes.

Walk into retail company Everlane’s headquarters in San Francisco’s Mission District and the decor is in line with the brand’s simple aesthetic. Airy open spaces along with lots of trendy houseplants, surrounded by white walls and blonde wood. Everything in the office is  Instagram ready at all times.  That includes the staff, dressed head to toe in the muted grays, olives and navy blues you see on Everlane’s website.

As a result, people accidentally show up for work in the same outfits all the time, according to Alyssa Bergerson, the communications lead at Everlane.

“Whenever someone was wearing the same thing, we’d take photos of them and call it ‘Everlane Twins,'” she said.

The unplanned uniform situation has probably happened in your office, too. After all, fashion is all about copycats. There are no copyrights on designs, which makes it really easy for popular styles to make their way from high-end brands down to fast-fashion stores…[read the full article at kwbu.org]