Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

“It’s come to this: A bag of squeezable oatmeal-to-go is coming to market because so many Millennials think it’s too much trouble to pour a bowl.”

Source: www.benzinga.com

It’s come to this: A bag of squeezable oatmeal-to-go is coming to market because so many millennials think it’s too much trouble to pour a bowl of cereal.

The world’s major breakfast cereal companies are improving ingredients, using more natural flavors, laying off workers, branching further into snack foods and trying any gimmick that sticks in an effort to revive a moribund industry whose woes reflect shifting consumer tastes away from sweet, industrially processed grains.

As Kellogg Company K0.41% Chairman and CEO John Bryant put it to analysts during a first-quarter earnings meeting in May, “like virtually every packaged food company, we experienced a suddenly lower consumption trend across all categories in the U.S.”…[read the full article at www.benzinga.com]