All posts in Technology

BlackRock says Gamification Key for Engaging Millennials in the New Era of Investing

BlackRock says Gamification Key for Engaging Millennials in the New Era of Investing

“The cofounder of BlackRock, the world’s biggest asset manager, thinks financial services companies need to be more like games: “[Millennials] love watching the car come get them. It’s a game…What we need to do is find the financial game that makes people feel comfort and safety. The winners, in my opinion, are going to be the people who have that game, have the technology, and have the brand.”

Gen Z & Millennial Marketing in B2C Email Channels? Anything but Dead.

Gen Z & Millennial Marketing in B2C Email Channels? Anything but Dead.

Half of Gen Z respondents and a slight majority (52%) of Millennials report that their email use has already increased over the past few years…[and] generally expect to use email more in the future than they are now, per new survey results from SendGrid…

US Millennial Video Consumers to Network Television: “This is Your Final Warning”

US Millennial Video Consumers to Network Television: “This is Your Final Warning”

“In an increasing trend, 52% of respondents said they primarily watch their favorite show through online sources such as Netflix. At the same time, a decreasing trend shows only 23% of […]

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

The Surprising Retail Habits Of Millennial Shoppers

The Surprising Retail Habits Of Millennial Shoppers

“Millennials are changing the retail landscape in some pretty unexpected ways. This largest generation in United States history is pretty broke – they’ve grown up in the great recession, they are saddled with student loan debt, and they make about $2000 less per year than young adults did in 1980.”

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

“You’re going to have to make your case literally in a matter of seconds and make sure you grab somebody’s attention.”

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

“If Nike is absent from the Amazon channel, it risks its customers losing interest and its prospects just not ‘seeing’ the brand. And resellers and ‘gray’ product distort the brand image and customer experience.”

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

“Amazon probably isn’t the first place most people think of when they need to buy a new work bag or pair of jeans or sneakers. But the data suggest they should.”

Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

“It’s come to this: A bag of squeezable oatmeal-to-go is coming to market because so many Millennials think it’s too much trouble to pour a bowl.”

A $4 Billion Clothing Company Created An Exclusive Brand For Amazon Prime

A $4 Billion Clothing Company Created An Exclusive Brand For Amazon Prime

“In the latest signal that Amazon is being taken seriously as a challenger in apparel to big-box retailers and department stores, the Carter’s company has created a new kids’ clothing brand that it’s selling exclusively to Amazon and its Prime members.”