All posts in Retail

Millennials Claim Title of “Savviest Shopping Generation”

Millennials Claim Title of “Savviest Shopping Generation”

“After analyzing more than 65 million purchases made since 2012, Ibotta researchers found that Millennials are the shopping app’s fastest-growing demographic. Ibotta’s app is simple, personalized, and immediately accessible from any mobile device making it especially appealing to Millennial shoppers. Where are they shopping? What are they buying? What do they like most? What is the most Millennial state?”

Millennials Less Susceptible to Black Friday “Deals” & Overspending

Millennials Less Susceptible to Black Friday “Deals” & Overspending

‘Millennials aren’t just setting budgets; they’re keeping them, too.” Millennials were the least likely age group to go into debt during the 2016 holiday shopping season and the most likely to stick to their budgets, according to an analysis of spending behavior and trends…’

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

The Surprising Retail Habits Of Millennial Shoppers

The Surprising Retail Habits Of Millennial Shoppers

“Millennials are changing the retail landscape in some pretty unexpected ways. This largest generation in United States history is pretty broke – they’ve grown up in the great recession, they are saddled with student loan debt, and they make about $2000 less per year than young adults did in 1980.”

How Millennials Are Changing Beauty

How Millennials Are Changing Beauty

““We’re entering a time when women are open to authenticity—who they are, and want to be, in real life—like never before. Now more than ever, people are striving to develop their own unique identities, go on their own journey, and talk about it.“

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

“If Nike is absent from the Amazon channel, it risks its customers losing interest and its prospects just not ‘seeing’ the brand. And resellers and ‘gray’ product distort the brand image and customer experience.”

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

“Amazon probably isn’t the first place most people think of when they need to buy a new work bag or pair of jeans or sneakers. But the data suggest they should.”

Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

“It’s come to this: A bag of squeezable oatmeal-to-go is coming to market because so many Millennials think it’s too much trouble to pour a bowl.”

A $4 Billion Clothing Company Created An Exclusive Brand For Amazon Prime

A $4 Billion Clothing Company Created An Exclusive Brand For Amazon Prime

“In the latest signal that Amazon is being taken seriously as a challenger in apparel to big-box retailers and department stores, the Carter’s company has created a new kids’ clothing brand that it’s selling exclusively to Amazon and its Prime members.”

Pottery Barn Misses the Mark with Millennials

Pottery Barn Misses the Mark with Millennials

Pottery Barn’s emporiums of tufted armchairs and dentil-molded sleigh beds are no longer immune from the retail world’s trouble.