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Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

“You’re going to have to make your case literally in a matter of seconds and make sure you grab somebody’s attention.”

A $4 Billion Clothing Company Created An Exclusive Brand For Amazon Prime

A $4 Billion Clothing Company Created An Exclusive Brand For Amazon Prime

“In the latest signal that Amazon is being taken seriously as a challenger in apparel to big-box retailers and department stores, the Carter’s company has created a new kids’ clothing brand that it’s selling exclusively to Amazon and its Prime members.”

Here’s How Housing Market Growth Is Tied To Latino Millennials And Home Buying

Here’s How Housing Market Growth Is Tied To Latino Millennials And Home Buying

“Latino Millennials are key to the growth of home ownership and wealth building across the U.S., but will they be able to afford it?”

Millennials Are About To Benefit From ‘One Of The Largest Intergenerational Wealth Transfers In History’

Millennials Are About To Benefit From ‘One Of The Largest Intergenerational Wealth Transfers In History’

“Older millennials are approaching “peak income” age and Baby Boomers, the generation born following WWII, are set to pass on trillions of dollars of wealth in the coming years to younger generations.”

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Check out new data on how to market to millennial parents when they’re writing their own rulebook.