All posts in Food & Beverage

Millennials Reviving the Delicate Art of Crushing Beer Cans

Millennials Reviving the Delicate Art of Crushing Beer Cans

“Nielsen reports that Millennials are attracted to canned drinks because of their portability and their compatibility with venues they frequent like concert grounds and beaches (where glass is prohibited).

Rightly so, 20% of craft breweries are now canning with this number on the rise, and even wineries are getting in on the canning game.”

Chinese Beer Brands + Esports = a Golden Marketing Opportunity for Reconnecting with Millennial Men

Chinese Beer Brands + Esports = a Golden Marketing Opportunity for Reconnecting with Millennial Men

“Struggling for relevance in a fragmented market, Harbin, China’s oldest beer brand adapted to an emerging market, E-Sports. Rather than re-branding their beer, the brand adapted to a novel, and profitable, definition of sport. E-Sports gamers and fans present a dedicated market, as the platform is distinctly interactive and mostly Millennial.”

Millennials Lose Taste for Dining Out, Get Blamed for Puzzling Restaurant Trend

Millennials Lose Taste for Dining Out, Get Blamed for Puzzling Restaurant Trend

Economists studied restaurant spending, a component in retail sales, and found that Millennials are tempering their casual dining spending more than any other age group.

70% Of Brands Use Instagram Influencers

70% Of Brands Use Instagram Influencers

“Retail industry news, voices and jobs. Optimized for your mobile phone.

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

“If Nike is absent from the Amazon channel, it risks its customers losing interest and its prospects just not ‘seeing’ the brand. And resellers and ‘gray’ product distort the brand image and customer experience.”

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

“Amazon probably isn’t the first place most people think of when they need to buy a new work bag or pair of jeans or sneakers. But the data suggest they should.”

Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

Cereal Killers: Breakfast Food Makers Retool To Capture Elusive Millennial Market

“It’s come to this: A bag of squeezable oatmeal-to-go is coming to market because so many Millennials think it’s too much trouble to pour a bowl.”

Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s

Millennials are Killing Chains like Buffalo Wild Wings and Applebee’s

Casual dining is in danger — and Millennials are to blame. Brands such as TGI Fridays, Ruby Tuesday, and Applebee’s have faced sales slumps and dozens of restaurant closures, as […]

Millennials, Hoping to Find Real Connections, Ban the Booze

Millennials, Hoping to Find Real Connections, Ban the Booze

“Sober dinners and parties are popping up across the country, tapping into an itch from Millennials to find purpose, even in their night life.”

What Millennials Want From Their Wine

What Millennials Want From Their Wine

The more things change, the more they stay the same.