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Dunkin’ Donuts: Millennials Expect Convenience in Food Delivery Dunkin’ Donuts is launching an app that can improve and radically change food delivery to meet the growing demands of Millennials. The […]
Growing Influence of Millennials Means Budweiser No Longer Top Selling Beer Budweiser has fallen from being top spot as the “King of Beers” in America, falling below the top three […]
Millennials are Impacting the Future of Retail The influence of Millennials on the retail industry has seen a powerful shift with a continuous boost for internet retailers, leaving traditional brick-and-mortar […]
“Nielsen reports that Millennials are attracted to canned drinks because of their portability and their compatibility with venues they frequent like concert grounds and beaches (where glass is prohibited).
Rightly so, 20% of craft breweries are now canning with this number on the rise, and even wineries are getting in on the canning game.”
“Struggling for relevance in a fragmented market, Harbin, China’s oldest beer brand adapted to an emerging market, E-Sports. Rather than re-branding their beer, the brand adapted to a novel, and profitable, definition of sport. E-Sports gamers and fans present a dedicated market, as the platform is distinctly interactive and mostly Millennial.”
Economists studied restaurant spending, a component in retail sales, and found that Millennials are tempering their casual dining spending more than any other age group.