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Check out new data on how to market to millennial parents when they’re writing their own rulebook.
“There is a trend today of young adults making the choice to go child-free, substituting bottles and diapers with leashes, pet food and pooper scoopers. Yes, a growing number are choosing dogs and cats over children.”
Goldman Sachs says millennials didn’t inherit a spending habit companies have capitalized on for years
Millennials aren’t spending the same way their parents did.
If you want to see how much media factors into the lives of millennials, look no further than the latest Brand Intimacy Report.
“Apparently, many couples are now planning their weddings online, and it’s unsurprising really considering how busy everyone is. Expect to see a lot more of this in 2017.”