All posts in Environmental

70% Of Brands Use Instagram Influencers

70% Of Brands Use Instagram Influencers

“Retail industry news, voices and jobs. Optimized for your mobile phone.

The Surprising Retail Habits Of Millennial Shoppers

The Surprising Retail Habits Of Millennial Shoppers

“Millennials are changing the retail landscape in some pretty unexpected ways. This largest generation in United States history is pretty broke – they’ve grown up in the great recession, they are saddled with student loan debt, and they make about $2000 less per year than young adults did in 1980.”

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

“You’re going to have to make your case literally in a matter of seconds and make sure you grab somebody’s attention.”

How Millennials Are Changing Beauty

How Millennials Are Changing Beauty

““We’re entering a time when women are open to authenticity—who they are, and want to be, in real life—like never before. Now more than ever, people are striving to develop their own unique identities, go on their own journey, and talk about it.“

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

Amazon And Nike’s Partnership Could Mean The End Of Big Brands

“If Nike is absent from the Amazon channel, it risks its customers losing interest and its prospects just not ‘seeing’ the brand. And resellers and ‘gray’ product distort the brand image and customer experience.”

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

“Amazon probably isn’t the first place most people think of when they need to buy a new work bag or pair of jeans or sneakers. But the data suggest they should.”

A New Look At Millennials’ Favorite Brands Shows A Few Surprises Climbing The List

A New Look At Millennials’ Favorite Brands Shows A Few Surprises Climbing The List

“It follows that the results of a new study of brands favored by Gen-Y consumers, released today, is chock full of familiar names. Despite its public image woes, Uber gained the most ground in YouGov BrandIndex’s latest ranking.”

Can Millennials Save The Motorcycle Industry?

Can Millennials Save The Motorcycle Industry?

“As aging riders hang up their leathers, Harley-Davidson and Honda pin their hopes on smaller, affordable bikes for a new generation.”

Millennials Are Making It Luxe To Be More Ethical And Environmentally Aware

Millennials Are Making It Luxe To Be More Ethical And Environmentally Aware

“For these shoppers, sustainability matters in where they spend their money, and they look for markers of social and environmental awareness from the companies they support.”

Study: Millennials Buying More Ford SUVs Because They Are More Eco-Friendly

Study: Millennials Buying More Ford SUVs Because They Are More Eco-Friendly

According to a Ford-backed study in Europe, Millennials are expressing more interest in purchasing SUVs because they see them as being more environmentally sound.