All posts in Entertainment

Seriously, Millennials Really Love Christmas Music

Seriously, Millennials Really Love Christmas Music

Millennial music aficionados now account for a whopping 36% of holiday music fans — a chunk that’s more than 40% larger than the corresponding pool of Christmas-jingling baby boomers, according to a study by Nielsen.

US Millennial Video Consumers to Network Television: “This is Your Final Warning”

US Millennial Video Consumers to Network Television: “This is Your Final Warning”

“In an increasing trend, 52% of respondents said they primarily watch their favorite show through online sources such as Netflix. At the same time, a decreasing trend shows only 23% of […]

6 Lessons From Melanie Ward on Building a Cult Brand

6 Lessons From Melanie Ward on Building a Cult Brand

“Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era’s most iconic brands, including Helmut Lang and Calvin Klein.”   […]

70% Of Brands Use Instagram Influencers

70% Of Brands Use Instagram Influencers

“Retail industry news, voices and jobs. Optimized for your mobile phone.

The Surprising Retail Habits Of Millennial Shoppers

The Surprising Retail Habits Of Millennial Shoppers

“Millennials are changing the retail landscape in some pretty unexpected ways. This largest generation in United States history is pretty broke – they’ve grown up in the great recession, they are saddled with student loan debt, and they make about $2000 less per year than young adults did in 1980.”

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

Millennials Only Have A 5-Second Attention Span For Ads, Says ComScore CEO

“You’re going to have to make your case literally in a matter of seconds and make sure you grab somebody’s attention.”

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

Millennials’ Favorite Place To Buy Clothes Online Is Amazon — Here’s Why That Shouldn’t Surprise You

“Amazon probably isn’t the first place most people think of when they need to buy a new work bag or pair of jeans or sneakers. But the data suggest they should.”

A New Look At Millennials’ Favorite Brands Shows A Few Surprises Climbing The List

A New Look At Millennials’ Favorite Brands Shows A Few Surprises Climbing The List

“It follows that the results of a new study of brands favored by Gen-Y consumers, released today, is chock full of familiar names. Despite its public image woes, Uber gained the most ground in YouGov BrandIndex’s latest ranking.”

Faking ‘Wokeness’: How Advertising Targets Millennial Liberals For Profit

Faking ‘Wokeness’: How Advertising Targets Millennial Liberals For Profit

Banking on a coveted demographic that is increasingly in the bluest cities, brands are ‘trying to make their toilet paper save the world’

Millennials, Hoping to Find Real Connections, Ban the Booze

Millennials, Hoping to Find Real Connections, Ban the Booze

“Sober dinners and parties are popping up across the country, tapping into an itch from Millennials to find purpose, even in their night life.”