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ASOS Adds 5000 New Fashion Styles Weekly, a Strategy CEO Nick Beighton Believes Attracts Millennial Shoppers
“British retailer ASOS adds about 5000 new styles to its product offering weekly, a strategy CEO Nick Beighton believes attracts younger Millennial shoppers. And we can’t argue with that: the brand’s active customer base has risen 24% over the past year to 15.4 million, and retail sales rose 34%, with the momentum remaining steady.
The company is also growing quickly internationally, as sales rose by 46% in the U.S. and 45% in the E.U. “
“Struggling for relevance in a fragmented market, Harbin, China’s oldest beer brand adapted to an emerging market, E-Sports. Rather than re-branding their beer, the brand adapted to a novel, and profitable, definition of sport. E-Sports gamers and fans present a dedicated market, as the platform is distinctly interactive and mostly Millennial.”
The youngest two generations of voters finally outstripped the number of older voters in 2016 — a sign of how politicians will have to grapple with winning over a fast-changing electorate.