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Millennial Parenting is Shifting for Dads Millennial dads are often portrayed in movies and TV programs as the “bad” parent. They are the ones who are silly, risk takers, and reckless compared […]
Millennials are Impacting the Future of Retail The influence of Millennials on the retail industry has seen a powerful shift with a continuous boost for internet retailers, leaving traditional brick-and-mortar […]
ASOS Adds 5000 New Fashion Styles Weekly, a Strategy CEO Nick Beighton Believes Attracts Millennial Shoppers
“British retailer ASOS adds about 5000 new styles to its product offering weekly, a strategy CEO Nick Beighton believes attracts younger Millennial shoppers. And we can’t argue with that: the brand’s active customer base has risen 24% over the past year to 15.4 million, and retail sales rose 34%, with the momentum remaining steady.
The company is also growing quickly internationally, as sales rose by 46% in the U.S. and 45% in the E.U. “
“Struggling for relevance in a fragmented market, Harbin, China’s oldest beer brand adapted to an emerging market, E-Sports. Rather than re-branding their beer, the brand adapted to a novel, and profitable, definition of sport. E-Sports gamers and fans present a dedicated market, as the platform is distinctly interactive and mostly Millennial.”
The youngest two generations of voters finally outstripped the number of older voters in 2016 — a sign of how politicians will have to grapple with winning over a fast-changing electorate.