How companies can incorporate gamification into their products to appeal to millennials. One way to grab — and keep — their attention is to gamify your product or app, making the experience fun to keep them engaged.
Familiar with technology and often obsessive about their phones, millennials are likely one of your top demographics to target. One way to grab — and keep — their attention is to gamify your product or app, making the experience fun to keep them engaged.
To learn how best to do this, I asked 12 young entrepreneurs from YEC the following:
How can companies incorporate gamification into their products to appeal to millennials?
Their best answers are below:
1. Design for delight
We can deconstruct gaming functionality, check all the boxes, and still not appeal to the elusive millennial. True engagement results from identifying and fulfilling an emotional need, and designing a user experience that is not just rewarded by points and social status, but one that is pleasurable, delightful and intrinsically rewarding. – Devanshi Garg, Icreon
2. Give them instant gratification
One of the most important behavioral drivers for millennials is instant gratification. They don’t like to wait and they don’t like anything that’s ambiguous. Use simple progress update bars to let them know how close they are to finishing. Reward them with a quick sign-up experience, then gate some of the other features, unlocking them only after users preform more tasks. – Andy Karuza, FenSens
3. Incorporate cause-focused social media contests
Millennials are concerned about various things, from social justice to the environment. Use that interest to create contests around your products that raise money for a cause for every purchase they make from your company. The person who raises the most funds for the cause can get something of value, perhaps dinner for two at a nice restaurant or a prepaid Visa card. – Nicole Munoz, Start Ranking Now
4. Gamify information gathering
Often, the desire to include gamification can be distracting if it’s a separate addition to the core user journey. Find the essential information you need from users and make that process a game. For examples, surveys can be turned into graphical interfaces versus typing information out. Gamification can be employed to make users feel…[read the full article at thenextweb.com]