Email and SMS (short message service) are direct, “outbound” marketing strategies businesses use to engage with potential and existing customers. While they are both effective and useful in their own […]
What is a Fractional CMO?
A fractional Chief Marketing Officer (CMO) is a marketing executive that’s outsourced to another company to provide the expertise of a salaried executive without the need to invest and commit […]
What is Demand Generation?
When it comes to marketing and growing your startup or challenger brand, you don’t just want your business to tread water and barely survive, right? You want customer traction growth, […]
How Important is Digital Marketing for Startups?
Why Do Startups Need Digital Marketing? Startups entering into the lifestyle space need a great product/service backed by a strong brand and a powerful, purpose-driven message to attract initial investment. […]
The Top 20 Reasons Startups Fail
From lack of product-market fit to disharmony on the team, the reasons for startup failure are abundant. After analyzing 101 startup failures, the number one reason cited for failure in a whopping 42% of cases was tackling problems that were interesting to solve rather than those that served a market need.
Millennials & The Digital Experience: Getting Your Marketing in Order
There’s a new method of operation in response to millennials’ distaste for advertising along with their increased social-media use and thirst for new technology — a powerful trifecta compelling brands to keep pace with the latest trends in digital marketing.
What the Millennial Generation Wants in 2023, and Beyond
Critical Issues Facing the Millennial Generation By now it is a well-known fact that Millennials are by far the largest group of people on the planet. It’s an incredibly large […]
How to Find a Solid Startup Marketing Consultant
Finding an Expert Marketing Consultant for Your Next Startup — How They Help, What to Look for, and What to Expect Table of Contents Intro Think About Marketing (Sooner than […]
Millennials and Branded Content: 8 Ways Brands Can Engage Millennials
Engaging the Millennial consumer is crucial to Corporate America’s marketing plans. Branded content plays a key role in this effort. Get the research substantiating branded content efforts and read about 8 surefire ways brands can connect with millennials.
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